Stuart Weitzman
In my position as Digital Designer, I was one of two people on our small but mighty digital design team. Because there were only two of us, I touched almost everything that SW put out into the world, including all out of home placements, email marketing, paid social, and art direction. I was brought on to help elevate the brand’s visual identity - see below for some of my favorite examples.
For SW’s most recent campaign launch, I was in charge of all out of home placements throughout NYC, LA, London, and Milan. The execution of this took not only creativity, but also a knowledge of physical conception.
Campaign Design
As I own all email designs at SW, I was tasked with creating a system of emails for this campaign that not only showed Kim, but showcased the shoe in a luxurious way.
Additionally, I was in charge of creating all paid social ads for this campaign launch. With the goal of luxury in mind, I kept the design sleek and elevated.
As the owner of all email designs, I was tasked with creating new designs that embodied a sense of sophistication, while also being fashionably playful, as the emails before I was hired were fairly simple and boring. Please scroll through to see how I elevated the brand’s emails to have visual excitement, which have drastically increased the customer’s click through rate.
Email Design
As a part of the brand’s desire to heighten the luxurious feeling in their visual identity, I also worked to create new templates for our paid social, seen below.
Paid Social Design
As the Digital Designer, I also art direct on editorial still shoots, where I style the shoes in order to create a compelling shot that I ultimately use in my designs. My goal with the styling below is to make the shoes look so elegant, that they act as a work of art.
Art Direction
